Derek Powazek:
“Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.
Worse than the hackers are the competent journalists and site creators that are making legitimate content online, but get seduced by the SEO dark side into thinking they need to create content for Google instead of for their readers. It dumbs-down the content, which turns off your real audience, which ultimately makes you less valuable to advertisers … Remember this: It’s not your job to create content for Google. it’s their job to find the best of the web for their results. Your audience is your readers, not Google’s algorithm.”
Read the rest immediately. Then print it and staple it to your forehead, facing your eyes.
