SixApart's Journalist Bailout Program

November 18th, 2008 § 0 comments

Very clever idea from SixApart. They’re offering free pro-level Typepad accounts to out-of-work journalists. Those who sign up will also receive promotion on SixApart’s Blogs.com, membership in their advertising program and more.

When I sold cars, we called this “The Puppy Dog Close.” Who’s going to say “No” to a puppy they brought home? No one, of course. SixApart is giving journalists an opportunity to do what they love, perhaps via a new medium, with lots of support. I’m betting they’ll have a slew of new paying customers 1 year from now.

It’s great to see a company create an opportunity from an economic downturn.

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