Should my business be using Twitter?

March 20th, 2010 § 1 comment

Here’s the brief, honest answer:

If you’re comfortable using Twitter and you enjoy it, yes.

If you dislike using Twitter, don’t force it because it seems like it’s what you should do. Your output will be poor and you’ll get stressed about having to do something you dislike. Instead, focus only on the platforms you enjoy and would be using anyway.

David Caolo is a freelance editor, writer and blogger who believes that the simplest answer is best.

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