This article from Sam Brown makes me smile. For example
“…too many people spend too much time trying to get Number #1 rank on Google instead of focusing on improving themselves, their sites and their products.”
Anyone can learn to optimize a page or site for search engines like Google, but doing so doesn’t make that page’s or site’s content worthwhile. When your goal is to generate pageviews via Google, your thinking shifts from “What do I want to make or say?” to “What will generate a lot of links?” and that’s a slippery slope that ends in a cesspool. Believe me, I’ve been down there.
When your work is noteworthy, people find you. Do what you do as well as possible. That’s the ultimate SEO.