Dave Caolo » Six Apart http://davecaolo.com Wed, 07 Sep 2011 21:17:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 SixApart's Journalist Bailout Program http://davecaolo.com/technology/sixaparts-journalist-bailout-program/ http://davecaolo.com/technology/sixaparts-journalist-bailout-program/#comments Tue, 18 Nov 2008 20:57:17 +0000 Dave http://davecaolo.com/?p=992 Very clever idea from SixApart. They’re offering free pro-level Typepad accounts to out-of-work journalists. Those who sign up will also receive promotion on SixApart’s Blogs.com, membership in their advertising program and more.

When I sold cars, we called this “The Puppy Dog Close.” Who’s going to say “No” to a puppy they brought home? No one, of course. SixApart is giving journalists an opportunity to do what they love, perhaps via a new medium, with lots of support. I’m betting they’ll have a slew of new paying customers 1 year from now.

It’s great to see a company create an opportunity from an economic downturn.

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