Very clever idea from SixApart. They’re offering free pro-level Typepad accounts to out-of-work journalists. Those who sign up will also receive promotion on SixApart’s Blogs.com, membership in their advertising program and more.
When I sold cars, we called this “The Puppy Dog Close.” Who’s going to say “No” to a puppy they brought home? No one, of course. SixApart is giving journalists an opportunity to do what they love, perhaps via a new medium, with lots of support. I’m betting they’ll have a slew of new paying customers 1 year from now.
It’s great to see a company create an opportunity from an economic downturn.
