Earlier this week, Billboard posted an article about the “Complete My Album” feature in iTunes
“In the past few months, labels and artists have begun releasing multiple tracks in advance of an album’s street date to promote new releases, relying in no small degree on Apple’s iTunes Music Store’s Complete My Album feature to convert them into full-album sales — in some cases with striking effectiveness … But those rates could start climbing now that acts like Lil Wayne, Jason Mraz, the Cure and the Jonas Brothers are using the feature as a marketing tool.”
Here’s what I said about “Complete My Album” fifteen months ago
“Nice try, Apple, but I neglected the songs I did because I don’t want them. Just because they’re cheaper or available for a limited time only doesn’t make them more appealing. I’m going to guess that the record companies are behind this “feature” and not Apple, as the latter have always promoted single-track purchases, and the former have not.”
Well done, Billboard! Welcome to March, 2007!
