Update: I’ve created a comparison of Apple’s January - February updates from 2008, 2007 and 2006 here.
Apple has released new or updated consumer products every Tuesday since the second week of January. I believe this is the start of what’s going to be Apple’s most aggressive and successful year.
Consider some of the financial highlights from 2007:
- FY07 1st Qtr: Record profit of $1B
- FY07 2nd Qtr: Macs represented 56% of Apple’s products, $855 Million profits thanks to Apple retail (34% year-over-year growth)
- FY07 3rd Qtr: Net income up 73%, Apple’s growth rate more than 2 1/2 times what was predicted for the quarter. Mac notebooks up 42%. 9.8 million iPods, 31% growth over the quarter. Best ever Mac sales.
Finally, look at FY08 1st Qtr:
- 2,319,000 Macs (44% more than the previous quarter)
- 22,121,000 iPods (5% more than the previous quarter)
- 2,315,000 iPhones
In short - their best quarter ever.
The halo effect is real (re-check those numbers for Mac sales) and Apple intends to keep those eyeballs pointed in their direction. Here’s a recap of what’s been introduced since January 8th, 2008.
1/8/08
New Mac Pros and Xserve. The Mac Pros are 8-core standard, running up to 3.2 Ghz on each 45 nanometer Quad-Core Xeon.
The Xserve gained Quad-Core Xeon processors, built-in accelerated graphics to support a 23″ Cinema Display and front-side USB 2.0 ports.
1/15/08 (Macworld Expo)
- iPod firmware 1.1.3
- Front Row update
- MacBook Air
- Apple TV 2
- Time Capsule
- iPod touch apps
At the keynote, Steve notes “…that’s just the first two weeks.”
1/22/08
Pink iPod nanos, just in time for Valentine’s Day shopping.
1/29/08
iWork updates are posted.
2/5/08
The iPhone and iPod touch both receive increased internal storage. Specifically, The iPhone is now available with 8GB (at $399US) or 16GB (at $499US) of storage, and the iPod touch is available in three models; 8GB ($299US), 16GB($399US) and 32GB($499US).
Note that the 16GB iPhone and the 32GB iPod touch are both $499, while there’s a one hundred dollar difference between the 16GB iPhone and the 16GB iPod model.
Also, the 16 GB iPhone and 32GB iPod touch are both available in the UK for £329.
2/12/08
Apple TV 2 software is released, as well as Aperture 2.
2/19/08
iPod shuffle price drop brings the 1GB model to $49 and adds a new 2GB model at $69.
MacBook, MacBook Pro Keyboard Firmware Update 1.0. Apple notes, “This MacBook and MacBook Pro firmware update addresses an issue where the first key press may be ignored if the computer has been sitting idle. It also addresses some other issues.”
I fully expect Apple to stick to this schedule for most of the year (perhaps with a couple of exceptions). I’ll keep this post updated as the weeks go by.