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<channel>
	<title>Dave Caolo</title>
	<atom:link href="http://davecaolo.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://davecaolo.com</link>
	<description>Freelance editor, writer and blogger.</description>
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		<title>Should my business be using Twitter?</title>
		<link>http://davecaolo.com/technology/should-my-business-be-using-twitter/</link>
		<comments>http://davecaolo.com/technology/should-my-business-be-using-twitter/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 00:55:30 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2788</guid>
		<description><![CDATA[Here&#8217;s the brief, honest answer:
If you&#8217;re comfortable using Twitter and you enjoy it, yes.
If you dislike using Twitter, don’t force it because it seems like it&#8217;s what you should do. Your output will be poor and you’ll get stressed about having to do something you dislike. Instead, focus only on the platforms you enjoy and [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s the brief, honest answer:</p>
<p>If you&#8217;re comfortable using Twitter and you enjoy it, yes.</p>
<p>If you dislike using Twitter, don’t force it because it seems like it&#8217;s what you should do. Your output will be poor and you’ll get stressed about having to do something you dislike. Instead, focus only on the platforms you enjoy and would be using anyway.</p>
<p><em>David Caolo is a freelance editor, writer and blogger who believes that the simplest answer is best.</em></p>
]]></content:encoded>
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		<item>
		<title>How to use Twitter for business</title>
		<link>http://davecaolo.com/technology/how-to-use-twitter-for-business/</link>
		<comments>http://davecaolo.com/technology/how-to-use-twitter-for-business/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 11:48:12 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2781</guid>
		<description><![CDATA[Five steps

 Create an account
Follow the people you want to reach
Write a few clever, informative messages per day
Don&#8217;t blatantly sell
Converse with your followers

Done.
David Caolo is a freelance editor, writer and blogger who believes  that the simplest answer is best.
]]></description>
			<content:encoded><![CDATA[<p>Five steps</p>
<ol>
<li> Create an account</li>
<li>Follow the people you want to reach</li>
<li>Write a few clever, informative messages per day</li>
<li>Don&#8217;t blatantly sell</li>
<li>Converse with your followers</li>
</ol>
<p>Done.</p>
<p><em>David Caolo is a freelance editor, writer and blogger who believes  that the simplest answer is best.</em></p>
]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>Estimated 152,000 iPads sold in 3 days</title>
		<link>http://davecaolo.com/technology/estimated-152000-ipads-sold-in-3-days/</link>
		<comments>http://davecaolo.com/technology/estimated-152000-ipads-sold-in-3-days/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:27:38 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2779</guid>
		<description><![CDATA[CNN Money:
&#8220;A rough three-day estimate, based on an analysis of order numbers: 152,000 units.&#8221;
Remember, this is for a device that the vast majority of customers have never even seen.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://brainstormtech.blogs.fortune.cnn.com/2010/03/15/apple-ipad-orders-drop-sharply/">CNN Money</a>:</p>
<blockquote><p>&#8220;A rough three-day estimate, based on an analysis of order numbers: 152,000 units.&#8221;</p></blockquote>
<p>Remember, this is for a device that the vast majority of customers have never even seen.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Dog Stache</title>
		<link>http://davecaolo.com/design/dog-stache/</link>
		<comments>http://davecaolo.com/design/dog-stache/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 02:52:31 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Love it]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[dog stache]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2773</guid>
		<description><![CDATA[
Dog Stache is as awesome as it gets.
[Via Swiss Miss]
]]></description>
			<content:encoded><![CDATA[<p><a href="http://davecaolo.com/wp-content/uploads/2010/03/dogstache-1132010.jpg"><img class="alignnone size-full wp-image-2775" title="dogstache 1132010" src="http://davecaolo.com/wp-content/uploads/2010/03/dogstache-1132010.jpg" alt="dogstache 1132010" width="460" height="290" /></a></p>
<p><a href="http://blog.2modern.com/2010/03/dog-stache.html">Dog Stache</a> is as awesome as it gets.</p>
<p>[Via <a href="http://www.swiss-miss.com/2010/03/dog-stache.html">Swiss Miss</a>]</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>iPhone note nirvana</title>
		<link>http://davecaolo.com/productivity/iphone-note-nirvana/</link>
		<comments>http://davecaolo.com/productivity/iphone-note-nirvana/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 02:41:55 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[hog bay software]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[notational velocity]]></category>
		<category><![CDATA[simpletext]]></category>
		<category><![CDATA[writeroom]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2765</guid>
		<description><![CDATA[I&#8217;ve never gotten much use out of notes on the iPhone because I dislike typing more than a few words on it. I&#8217;m slower with it than I am with a full-sized keyboard which is frustrating. Plus, the bundled Notes app syncs with Mail, which makes no sense at all.
Now that I&#8217;m using the combination [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve never gotten much use out of notes on the iPhone because I dislike typing more than a few words on it. I&#8217;m slower with it than I am with a full-sized keyboard which is frustrating. Plus, the bundled Notes app syncs with Mail, which makes no sense at all.</p>
<p>Now that I&#8217;m using the combination of <a href="http://notational.net/">Notational Velocity</a>, <a href="http://www.hogbaysoftware.com/products/simpletext">SimpleText</a> and <a href="http://itunes.apple.com/us/app/writeroom/id288751446?mt=8">WriteRoom</a>, my iPhone is full of easily-accessed, useful notes that I wrote on my Mac and transferred with no effort. Here&#8217;s how it works.</p>
<p><a href="http://notational.net/">Notational Velocity</a> is designed to create, store and retrieve notes. Its marquee feature is modeless operation. There&#8217;s no difference between searching for a note, browsing a note or creating one. It&#8217;s extremely fast and efficient.</p>
<p><a href="http://davecaolo.com/wp-content/uploads/2010/03/Screen-shot-2010-03-11-at-9.28.52-PM-1132010.jpg"><img class="alignnone size-full wp-image-2766" title="Screen shot 2010-03-11 at 9.28.52 PM 1132010" src="http://davecaolo.com/wp-content/uploads/2010/03/Screen-shot-2010-03-11-at-9.28.52-PM-1132010.jpg" alt="Screen shot 2010-03-11 at 9.28.52 PM 1132010" width="399" height="460" /></a></p>
<p>WriterRoom is a full-screen text editor for the Mac and iPhone/iPod touch. It works well, but I&#8217;m really using it just to display notes.</p>
<p><a href="http://davecaolo.com/wp-content/uploads/2010/03/Pastebot-2010-03-11-21.33.56-PM.png"><img class="alignnone size-full wp-image-2767" title="Pastebot 2010-03-11 21.33.56 PM" src="http://davecaolo.com/wp-content/uploads/2010/03/Pastebot-2010-03-11-21.33.56-PM.png" alt="Pastebot 2010-03-11 21.33.56 PM" width="320" height="480" /></a></p>
<p><a href="http://davecaolo.com/wp-content/uploads/2010/03/Pastebot-2010-03-11-21.34.17-PM.png"><img class="alignnone size-full wp-image-2768" title="Pastebot 2010-03-11 21.34.17 PM" src="http://davecaolo.com/wp-content/uploads/2010/03/Pastebot-2010-03-11-21.34.17-PM.png" alt="Pastebot 2010-03-11 21.34.17 PM" width="320" height="480" /></a></p>
<p>SimpleText brings the two together. It&#8217;s a sync service originally created to let <a href="http://www.hogbaysoftware.com/products/taskpaper">Taskpaper</a> and WriteRoom users sync documents. Fortunately, it works with Notational Velocity, too.</p>
<p>Here&#8217;s how to set it up.</p>
<ol>
<li>Open Notational Velocity Preferences</li>
<li>Open “Notes” preference pane</li>
<li>Select SimpleText’s folder for “Read notes from folder”</li>
<li>Under storage, select ”Storage and read notes on disk as Plain Text Files”</li>
</ol>
<p>That&#8217;s it. Now every note created in Notational Velocity is instantly synced with WriteRoom and vice versa. It&#8217;s simple, it costs all of $4.99 to set up (the price of WriteRoom) and it &#8220;just works.&#8221;</p>
]]></content:encoded>
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		<item>
		<title>Taking it to Tide</title>
		<link>http://davecaolo.com/design/taking-it-to-tide/</link>
		<comments>http://davecaolo.com/design/taking-it-to-tide/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 02:07:59 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2758</guid>
		<description><![CDATA[
Method laundry detergent uses significantly less plastic in their packaging and a mess-free pump dispenser that looks like it&#8217;s fun to use. Even if it doesn&#8217;t clean my clothes any better than what I&#8217;m currently using, it&#8217;s still a superior product because the experience is so much better. Sign me up.
[Via 37Signals]
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.methodlaundry.com/#"></a><a href="http://davecaolo.com/wp-content/uploads/2010/03/Screen-shot-2010-03-11-at-9.02.08-PM-1132010.jpg"><img class="alignnone size-full wp-image-2759" title="Screen shot 2010-03-11 at 9.02.08 PM 1132010" src="http://davecaolo.com/wp-content/uploads/2010/03/Screen-shot-2010-03-11-at-9.02.08-PM-1132010.jpg" alt="Screen shot 2010-03-11 at 9.02.08 PM 1132010" width="460" height="197" /></a></p>
<p><a href="http://www.methodlaundry.com/#">Method laundry detergent</a> uses significantly less plastic in their packaging and a mess-free pump dispenser that looks like it&#8217;s fun to use. Even if it doesn&#8217;t clean my clothes any better than what I&#8217;m currently using, it&#8217;s still a superior product because the experience is so much better. Sign me up.</p>
<p>[Via <a href="http://37signals.com/svn/posts/2207-method-picks-a-fight-with-the-jug">37Signals</a>]</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OfficePod</title>
		<link>http://davecaolo.com/productivity/officepod-2/</link>
		<comments>http://davecaolo.com/productivity/officepod-2/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 01:54:37 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2753</guid>
		<description><![CDATA[
I&#8217;d absolutely love to have one of these in the back yard to use as an office. Beautiful.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://davecaolo.com/wp-content/uploads/2010/03/pod-white-1132010.jpg"><img class="alignnone size-full wp-image-2755" title="pod-white 1132010" src="http://davecaolo.com/wp-content/uploads/2010/03/pod-white-1132010.jpg" alt="pod-white 1132010" width="460" height="435" /></a></p>
<p>I&#8217;d absolutely love to have <a href="http://www.officepod.co.uk/">one of these</a> in the back yard to use as an office. Beautiful.</p>
]]></content:encoded>
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		<title>In 1989</title>
		<link>http://davecaolo.com/parenting/in-1989/</link>
		<comments>http://davecaolo.com/parenting/in-1989/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 01:38:42 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[parenting]]></category>
		<category><![CDATA[kids]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2747</guid>
		<description><![CDATA[
In 1989, my friend Doug* drove a sky blue Plymouth Horizon Coupe.  Despite being a 4 cylinder econo-box, the automotive equivalent  of a grey-haired old lady, Doug drove the Horizon as if it were a  Fédération Internationale de l&#8217;Automobile-certified Rally Car, at our  urging. It was a light, maneuverable, irresistible invitation [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://davecaolo.com/wp-content/uploads/2010/03/Plymouth_Horizon_1990-1132010.jpg"><img class="alignnone size-full wp-image-2748" title="Plymouth_Horizon_1990 1132010" src="http://davecaolo.com/wp-content/uploads/2010/03/Plymouth_Horizon_1990-1132010.jpg" alt="Plymouth_Horizon_1990 1132010" width="460" height="290" /></a></p>
<p>In 1989, my friend Doug* drove a sky blue Plymouth Horizon Coupe.  Despite being a 4 cylinder econo-box, the automotive equivalent  of a grey-haired old lady, Doug drove the Horizon as if it were a  <a href="http://www.fia.com/en-GB/Pages/HomePage.aspx">Fédération Internationale de l&#8217;Automobile</a>-certified <a href="http://en.wikipedia.org/wiki/World_Rally_Car">Rally Car</a>, at our  urging. It was a light, maneuverable, irresistible invitation to trouble for four teenage  boys.</p>
<p>One winter afternoon, we were driving around in the Horizon &#8212;  Doug, Dell (who was, unofficially, Doug&#8217;s sidekick) Jake (the cool one  who owned a Camaro) and me, the youngest of the group at fifteen. While zipping through the snow we came upon the big church. It sits on top of a  hill and the property takes up a whole city block, all of it covered in  powdery, new-fallen snow. Virginal snow, if you will, without a single  footprint, sunlight glinting off the surface.</p>
<p>&#8220;Who&#8217;s up for a little off-roading?&#8221; Doug said. He got no resistance  from us. Dell turned the radio up loud as Doug turned into the church&#8217;s large parking lot.</p>
<p>With its gas pedal mashed to the floor, the Horizon whirred and slid  through the snow, swaying on the edge of control, leaving a tattered  trail of slush and exhaust behind it. Dell rolled down his window to  stick his head out. &#8220;It&#8217;s not too deep,&#8221; he said. &#8220;Go to the back lot  and we&#8217;ll leave through the rear gate.&#8221; Doug urged the car, with some  effort, down the path to the back lot.</p>
<p>The back lot, as well called it, differed from the main parking lot in  one crucial aspect &#8212; it wasn&#8217;t a parking lot, but a large field of  grass with a narrow path that opened onto the street. Each summer, the  church held a popular event that drew many visitors, and that field was  used as temporary parking.</p>
<p>To us, it was the frozen tundra, and the Horizon was a team of sled dogs.</p>
<p>The car roared onto the path, pitching left and right, then began to  slow. Doug hit the gas but it wouldn&#8217;t pick up speed. &#8220;Oh, …&#8221; someone  said (you can fill in the blank). &#8220;Just try to make the gate.&#8221;</p>
<p>The engine screamed as the car crept towards the small hill that led to  the fence. As we crested the hill, we saw it.</p>
<p>The gate was padlocked shut, and we were heading right for it.</p>
<p>&#8220;Crap! Turn around!&#8221; Jake yelled. Doug instinctively hit breaks and all  four wheels locked. The car slid, gracefully, into the fence, where it  stopped with a muffled crunch of snow.</p>
<p>&#8220;Oh, ….&#8221;</p>
<p>Dell clicked the radio off. No one spoke. The engine was quietly humming  beneath the snowy hood. &#8220;Caolo, you&#8217;re the smallest. Get behind the  wheel. Everyone else, out.&#8221;</p>
<p>&#8220;But, I&#8217;ve never driven a car before,&#8221; I said.</p>
<p>&#8220;Well, you won&#8217;t be <em>driving</em> one now, either. Putting it in  reverse and hitting the gas is hardly &#8216;driving.&#8217;&#8221;</p>
<p>&#8220;OK,&#8221; I thought.</p>
<p>The three of them got out of the car and made their way to the front  end, snow up to their knees. Just then, our friend Martin, who lived  across the street, came walking past. &#8220;What the hell …&#8221; he said.</p>
<p>Martin was bigger than the four of us, so we recruited his help. He  hopped the fence and got in front of the car.</p>
<p>All five of them put their hands on the hood, and leaned hard on their  heels. &#8220;OK,&#8221; Doug said to me. &#8220;When I say so, put the car in reverse and  step on the gas.&#8221;</p>
<p>&#8220;OK,&#8221; I said, certain that this would turn out poorly. I had no idea.</p>
<p>I watched my friends position themselves through the slush-soaked  windshield. Once they were still, Doug said. &#8220;OK, now!&#8221;</p>
<p>I placed my foot on the break and moved the shifter into reverse. Since  the car was on an incline, and resting on a mound of snow, it moved  forward just a few inches. &#8220;Arrgh! My legs! My legs!&#8221; Marvin yelled. I  had pinned him between the car and the fence. &#8220;Oh my God!&#8221; I screamed.</p>
<p>&#8220;Push!&#8221; Doug yelled. &#8220;Everyone push!&#8221; I mashed the gas and the Horizon&#8217;s  engine roared, its wheels spinning and spraying everyone with brown,  dirty snow. At last it began to move, slowly, and we managed to free  Marvin, who was unhappy. I hit the brake and shifted the car back into  park.</p>
<p>&#8220;You guys are idiots,&#8221; he said. Fortunately, the fence had given way  under his weight and he wasn&#8217;t injured. &#8220;I&#8217;m going home to call a tow  truck.&#8221; Despite our pleas, he hopped the fence and went into his house.</p>
<p>Thirty minutes later, a tow truck arrived and got stuck at the top of  the path. Thirty minutes after that, the plow arrived to free the tow  truck. Thirty minutes after that, I was being told exactly how dumb that  little stunt was by my parents.</p>
<p style="text-align: center;">&#8212;&#8211;</p>
<p>Last Sunday, my kids were flying on a Cinnamon Toast Crunch high. Grace decided to show William how to jump from Couch A to the  coffee table, and then from the coffee table onto Couch B. We put a stop  to that right away.</p>
<p>&#8220;What would possess them to do that?&#8221; my wife asked.</p>
<p>&#8220;I don&#8217;t know,&#8221; I said. &#8220;It&#8217;s just one of those dumb things kids do.&#8221;</p>
<p>*All names have been changed to protect the guilty.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Easter 1977</title>
		<link>http://davecaolo.com/technology/easter-1977/</link>
		<comments>http://davecaolo.com/technology/easter-1977/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 01:54:00 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2742</guid>
		<description><![CDATA[
There are boxes of these in my basement. My family history is slowly deteriorating (Yes, that&#8217;s my mother&#8217;s handwriting). I must devise a way to digitize it.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://davecaolo.com/wp-content/uploads/2010/03/IMG_0002932010.jpg"><img class="alignnone size-full wp-image-2743" title="IMG_0002932010" src="http://davecaolo.com/wp-content/uploads/2010/03/IMG_0002932010.jpg" alt="IMG_0002932010" width="460" height="345" /></a></p>
<p>There are boxes of these in my basement. My family history is slowly deteriorating (Yes, that&#8217;s my mother&#8217;s handwriting). I must devise a way to digitize it.</p>
]]></content:encoded>
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		<item>
		<title>Frameshare of Apple&#8217;s iPad ad</title>
		<link>http://davecaolo.com/technology/frameshare-of-apples-ipad-ad/</link>
		<comments>http://davecaolo.com/technology/frameshare-of-apples-ipad-ad/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:20:36 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://davecaolo.com/?p=2738</guid>
		<description><![CDATA[
My TUAW colleague Sang Tang took the first iPad ad apart, frame-by-frame, and determined how much screen time was allocated to each function. Awesome. Go and see the full chart.
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			<content:encoded><![CDATA[<p><a href="http://davecaolo.com/wp-content/uploads/2010/03/Screen-shot-2010-03-09-at-12.14.52-PM-932010.jpg"><img class="alignnone size-full wp-image-2739" title="Screen shot 2010-03-09 at 12.14.52 PM 932010" src="http://davecaolo.com/wp-content/uploads/2010/03/Screen-shot-2010-03-09-at-12.14.52-PM-932010.jpg" alt="Screen shot 2010-03-09 at 12.14.52 PM 932010" width="460" height="233" /></a></p>
<p>My TUAW colleague Sang Tang took the first <a href="http://davecaolo.com/technology/debut-ipad-commercial/">iPad ad</a> apart, frame-by-frame, and <a href="http://www.tuaw.com/2010/03/09/a-look-at-the-framework-of-apples-ipad-ad/">determined how much screen time was allocated to each function</a>. Awesome. Go and see the <a href="http://www.tuaw.com/2010/03/09/a-look-at-the-framework-of-apples-ipad-ad/">full chart</a>.</p>
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