When I was at Berklee, we had a joke.
Q: How many Berklee students does it take to change a lightbulb?
A: 10. One to change it, 9 to say, “You’re doing it wrong.”
Joshua Blankenship is right when he says, “…will everyone just STOP thinking they have the market cornered on how I’m supposed to use the web? You don’t.”
Whether your goal is to make per-click dollars or produce ad-free, killer content, you’re right. Define what you want to do, how you’re going to do it and then do the best job possible. That’s the only real rule.