“The national bakery and restaurant chain launched a new nonprofit store here this week that has the same menu as its other 1,400 locations. But the prices are a little different — there aren’t any. Customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.”
Essentially, this location will become a non-profit restaurant. If it can sustain itself, Panera will open more. Honestly, I can’t figure out the reasoning behind the move.