“So many bloggers quit writing because their topic ceases to inspire them. They think the only way to keep going is to start a new blog on a new topic and reach for new inspiration … Most beginning bloggers have it backwards. They think the topic is supposed to inspire them, when really, they are supposed to inspire the topic.
You have to write from the inside out.”
Amen, brother. Writing about Apple every day can seem repetitive, if I let it. The post I wrote about Keynote ’09 was so much fun because I first said to myself, “You’re allowed to be funny. You needn’t focus on the same points that every other product review points out. You’re writing for fun, so have fun.”
It works.
